Future Factory

  • moving Fast for
    FMCG...


    With multiple stakeholders, a furious pace of work, and tight cost briefs, FMCG product development has singularly unique demands from product development.

    But FMCG’s large & reliable manufacturing networks fail to deliver flexible adaptive capabilities necessary to bring new products to market.

    Future Factory’s development ecosystem allows for highly iterative and adaptive capabilities before committing client investment in tooling. Also allows a single point of contact to implement the design strategy across the product, the packaging and the point of sale.

    Reducing risk and time to market. Fast

  • The message in the
    bottle...

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    When a major consumer durable company decided to enter the bottled water segment,they knew the rules of the game would be different

    The packaged drinking water industry is all about distribution and price. Yet, the no 1 spot in India is fought for by the world’s biggest brands Pepsi and Coke.

    To manage initial investments and meet price as well as create a worthy brand, much was expected from design...

    Read more.

  • ...The Future Factory team worked on both the brand and product cost never losing sight of either.

    An impulse purchase at a POS dominated by major brands is a challenge for a new entrant. The Industrial Designers worked on integrating brand values into the bottle, selling the brand story at the point of sale. They also worked to create a visual & form that could be leveraged for distinctness and could be extended across the franchise.

    Meanwhile, engineers worked closely with the development team to match product cost to a fraction of a rupee, and yet ensure un- compromised quality.

    Making business successful using the lever of design.

  • Building brand
    salience at the point
    of sale

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Back in the year 2000, When Unilever approached the Future Factory team to design a toothbrush, the design expectations were limited...

    The Future Factory team began with a design research, during which Industrial Designers watched different consumers brush their teeth and talk about what caring for their teeth meant to them.

    After some deliberation, the team came to the conclusion that if at the point of sale, the toothbrush corroborated everything the ad promised, the brand would build its credibility.

    Read more.

  • The design team then began working on a series of concepts using different materials that interfaced with the basic product framework.

    All the while ensuring that the price was maintained at that very critical and sensitive bill of material, upto a fraction of a rupee...


    Read more.

  • By providing end-to-end design services, the Future Factory team was able to deliver a single brand objective successfully through all product elements.

    The objective of providing brand salience successfully at the point of sale, was extended further to Pepsodent’s packaging efforts.

    In the year 2000, for the first time, the toothbrush was placed angular in the blister to showcase the bristles and use design as a storytelling tool.

    Working closely with the design team, Future Factory
    engineers ensured compliance through challenging supply chain handling to ensure this new product orientation would be delivered with quality and assurance, in its intended form.

  • Making paint relevant
    to consumers…

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    For a home décor market that’s booming, it may seem surprising that Indian consumers have little preference for a brand of paint.

    Rooted in the traditional view of being a professional’s prerogative, paint branding has struggled to build a direct connection with the consumer. When Asian Paints approached Future Factory with a simple product brief, we realized it’s potential to build a meaningful relationship with customers.

    The result is a widely appreciated product that won the hearts of the consumers.

  • The business of
    packaging...


    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    While packaging design is a frequent investment for consumer businesses, most business-to business firms are new to the concept. When a large fishery export-house approached the Future Factory team, the solution was both refreshing and fun!

    When the design team began working on secondary packaging for Naik Seafoods, a review of the wide of offerings made a staggering list. Cataloging the products graphically at a low printing budget seemed like a real challenging task.The solution came in the form of a design concept that used stenciling to outline familiar shapes of crabs and lobsters. Making it possible to save photo-quality printing charges and yet visually catalog a wide range of product offerings.The packaging not only improved aesthetics and brand appeal but also delivered on supply chain efficiency though easily recognizable cartons.

  • Adding variety and
    distinctiveness by
    design

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Swadeshi, a homegrown FMCG company was looking for quality design that could challenge multinational brands in a highly competitive market.

    The Future Factory team delivered a range of concepts whose form allowed for distinctiveness on a cluttered shelf. By ensuring quick turnaround on tooling and development, the team was able to manage operations and a timely launch.

  • Just 3 hours of
    running water…


    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    SmallStacket ...in a day can prove challenging for even the hardiest of families.

    STACKET is an innovation for the other 90% that face such hardships in their everyday life. Winner of the prestigious Red Dot Design Award and IDSA Design Award, loved by consumers across the 24 cities it is sold in, STACKET helps store 48 liters of water in just one square foot of space.

    Making life better. Everyday.

  • The joy of toy packaging

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    When the Future Factory design team began working on inflatable toy packaging, the first thing that came to mind was the association with fun, frivolity and bounce.

    The resulting concepts played graphics and color to enhance the fun and frivolity of such toys. But the biggest impact came from the change in structural packaging which formed material into interesting shapes for table-top and wall dispensing.

  • Design for delivery

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    Successful retail design in India goes beyond a sound strategy and striking design.

    To address successful delivery of retail design in India; the designer must implement the design strategy considering effective engineering translation, limited capability, freight mishandling and other such eventualities.

    When we worked on a large and unwieldy size of dispenser for heavy consumer durables , the team created a modular and flexible system that combined innovative use of material with superior engineering. Weaving strategy and creativity with delivery, the team created a striking design built to tackle India.

  • Raising interest
    through POS

    RESEARCH+
    STRATEGY
    INDUSTRIAL
    DESIGN
    DEVELOPMENT

    SONY Music was looking for a “different” point of sale that could merchandise its range of CD’s.

    The team began with a review of the retail context and an understanding of what music shopping was all about.

    The resulting merchandising stand was in all ways unique.It’s unique form built on shopper’s curiosity, while the angular display added an interesting element drawing attention. Allowing SONY to use design to lead style in music.