The brief was to craft emerging market opportunities for a leading US brand to deliver a remarkable experience to their stakeholders, and also find a competitive edge in the business.
The project helped the business gain an edge into a new market through a human centred design approach. Using the Digital Thinking methodology, the team delved into the lives of the stakeholders and identified opportunities of value. Two specific directions were chosen for the service brand, given the user value as an indicator for potential business, and strategic alignment with business goals. Then a few ideas were crafted around these directions, giving tangible shape to the direction, and helping the business visualise the opportunity for growth.
|Service||Digital Thinking Point of Play|
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