Finding needgaps, for a consumer electronics relaunch

Relaunch Centre for Behavioural Research

The client a global electronics major, but late into the entertainment industry in emerging markets. The business was looking to find a unique user hook for its products and services, in order to find a way to succeed in these new competitive markets.


The project focused on a human centred approach to deciding the brand’s future product/service offerings. Potential users were observed in their consumption of entertainment, and directions for offerings were identified. Based on these directions, product and service ideas were recommended for success in the market

Industry Entertainment
Service Digital Thinking


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