Future Factory

Design Research

Future Factory is driven to design for change.

And one key enabler to this, is the right research methodology that helps achieve a deeper understanding of the subject and explores motivations to influence and change. Our team consists of cognitive scientists, design strategists, ethnographers and researchers. And we work with designers to better inform them and inspire design for good. We also work towards a more progressive, inclusive and collaborative practice of design research, and have developed new work in this area. Some of our recent publications include:

1.Decoding Design: The Anatomy of Indian Aesthetics
2.KitchenNext: The Changing Face of how Indians eat and play
3.NPD by Design: A Design Strategy Framework

ETHNOGRAPHIC RESEARCH

USER EXPERIENCE

DESIGN STRATEGY

CONTEXTUAL RESEARCH

TREND STUDIES

USER TESTING