The client a global electronics major, but late into the entertainment industry in emerging markets. The business was looking to find a unique user hook for its products and services, in order to find a way to succeed in these new competitive markets.
The project focused on a human centred approach to deciding the brand’s future product/service offerings. Potential users were observed in their consumption of entertainment, and directions for offerings were identified. Based on these directions, product and service ideas were recommended for success in the market
| Industry | Entertainment |
| Service | Digital Thinking |
Future Factory helps deliver business impact through design. Contact us for more information on how we can help.
Do you want to create transformation change through design? Read more about open positions.
We actively engage in conversations and help build interesting points of view. Sign up to join our community.
