Future Factory

Design Strategy

The world over, successful companies are using design to spearhead new product development. Design strategy allows businesses to integrate design into business strategy at the outset, rather than invoke design at the point of project initiation.

Future Factory has worked with businesses to integrate product planning at the forefront. Our designers, researchers, and management talent help businesses plan their investments looking ahead.

Giving direction to product design efforts. Successfully.

Design Thinking
Innovation Strategy
Product Strategy Development
Visual Language
Product Rationalization
Product Pipeline & Lifecycle Planning

Product Labs

To foster innovation, the right conditions are necessary.

Future Factory has developed labs by nurturing the right conditions and capabilities. A cross-functional team of highly specialized talent is hand picked to lead a client lab. The team works to deliver disruptive ideas that have the ability to change lives. Inflecting businesses to unforseen opportunities.

  • Product Innovation
  • Intellectual Property
  • Technology Application
  • Material & Process Application

Industrial Design

Future Factory houses some of the most talented designers in India. Winners of the prestigious international Red Dot and IDSA awards they work to design winning products for the future.

Well-versed in design research methods and in the Future Factory way of development, their abilities ensure that 90% of our designs make it to the market in the intended form.

  • Product Styling
  • Surface Modeling
  • Ergonomics & Human Interface
  • Tangible Product Attributes
  • Design for Manufacture
  • Materials/Finishes/Product graphics

Product Engineering


To develop a product successfully, smooth integration between design and engineering is essential.

Our designers & engineers work together and have overlapping sensibilities, allowing for better integration between both faculties. And capabilities across a wide range of platforms, materials & processes. Making it possible to deliver a product in the totality of its design.

  • Engineering Concept Development
  • Electro-mechanical assemblies
  • Value Engineering
  • 3 D CAD
  • 2D Drawings
  • Material
  • Engineering Analysis
  • Materials & Processes
  • Analysis

To offer the best resources to our designers & engineers, Future Factory has an in-house workshop facility where prototyping machines & workshop tools interface with specially trained craftsmen to create models and prototypes that test design and engineering efforts.

This helps us reduce new product risk and bring the best products to market quickly, all the while maintaining client confidentiality.

  • Rapid Prototyping
  • Foam Models
  • 1:1 Aesthetic Models
  • Paint Shop

  • Working Prototypes
  • electro-mechanical assemblies


A large part of produce development risk is inherent to the investment in tooling.

Choosing the right process and therefore the right tool, is critical to recovering adequate return on product development.

Future Factory’s development capabilities help to make the correct assessment, and then help to deliver the right quality of tool for the product.

Reducing design risk. Substantially.

  • Injection Moulding
  • Blow Moulding
  • Composites
  • Casting
  • Thermoforming

  • Vendor Development

Short Run Production

Future Factory takes up ODM assignments for some select products that need our development understanding and our attention. It helps our clients get quality products, and helps us hone our capabilities in product development.

Making to possible to create better products. .. repeatedly

  • Assembly
  • Testing & Validation
  • Embedded Electronics

  • Short Run Production
  • Quality Control
  • Supply Chain
  • Vendor Development
  • Logistics
100 reasons our clients love us
As we celebrate our 100th product success in India, we re-iterate our promise to be the
partner you can expect more from. With capabilities stretching from industrial design to
product strategy and development, we have helped our clients find business success
with their products for 15 years, a 100 times.
The Future Factory way.
  • Preserving food for the other 72 million…


    In late 2010 Godrej & Boyce approached Future Factory to augment their efforts on refrigeration possibilities for the 72 million Indian households that are frequently without electricity.


    At the outset, he team began by a review of design possibilities. It soon became clear that the product had the potential to be truly iconic, and design could help it make history. What followed was a technology lab where engineers, designers and social scientists worked together to innovate on design and manufacturing, and used it to cloak Chotu Kool in a design that is both aspirational and affordable.

  • When new still looks
    the same!


    Aquasure’s new and advanced purifier looked remarkably similar to basic filters that did little to make water safe.

    The Future Factory team began by conducting a design research study that spanned different geographies and usage patterns to understand the context of the new offering. They soon discovered that the trick lay in working with associated product semantics. By designing for an appliance-like aesthetic , the product could be re- positioned in a new category, viewed as an improvement to basic filters. NEMO as it was fondly called internally, broke all current paradigms and helped re-create consumer perception about water purifiers.
  • Storytelling by


    When Eureka Forbes decided to revamp the look of its RO purifier, Future Factory realized the opportunity lay in showcasing the technology through design.

    Using TPA’s * Future Factory designed ENHANCE to showcase the technology in terms of consumer benefits, allowing the product to pitch itself to its consumers.

    ENHANCE sales post the new launch hit an unprecedented high taking sales benchmarks to a new level.
  • What you see is
    (not only) what
    you get…

    Reducing the footprint by 60%, overhauling serviceability in totality, and managing inventory of parts, are just some of the invisible improvements in Eureka Forbes’ high end cooler.

    On conducting a tear-down of the cooler, the team at Future Factory saw much potential is re-engineering the product for better ergonomics, serviceability and parts management. With the result that the brief had a strong engineering skew aside from the design element. Moving way past aesthetics into the heart of the product. Improving efficiencies in all aspects of the consumer-product interface.

  • Salesman
    Can your
    product be its own salesman?

    When a category becomes dominated by cleverly coined technology buzzwords words, it begins to hit a blind spot in people’s minds.

    When designing a new range of appliances, the Future Factory team observed that technology could still sell, people just need to experience it in a different way. The Eon range of refrigerators was designed around visible technology, making the benefits visible and believable. It’s success spawned a series of Eon appliances bringing India’s oldest refrigerator brand back into the game.

  • “Cool” should
    not have to cost


    Cool objects are usually built to be expensive. When Godrej Appliances approached us to design their entry level refrigerator, we saw the design challenge as incorporating nifty and funky into what seemed an impossible cost brief.

    The Edge series of refrigerators not only packed more functionality than others in its class, it also did it at an unbelievable price point. Allowing Godrej to reclaim the no 1 spot in the belly of the market.

  • Is this ‘Aquaguard’
    water ?


    ...is a common refrain heard in all Indian restaurants and homes.

    The name Aquaguard is synonymous with pure water across all social classes of the 1 billion people of India. Yet the consumer did not associate the brand with the product she buys. Future Factory worked on building a visual identity that resolved the brand positioning into a sharply defined visual language. Serving as a guideline for all design efforts on the brand.

  • Stretching the rupee on


    Smart new product development balances ambitious leaps with smaller steps, improving the return on design investment.

    I-fresh was visualized as a design effort to breathe a new lease of life into its predecessor, Eon. Following the product strategy, over the years many such design interventions worked closely with brand initiatives to extend the life of the NPD effort and deliver a better design ROI.

  • Strategizing
    the future of


    Building the next generation of refrigerators is more than forecasting future trends. Its also about taking a leap into
    what alternate future could exist if we did something special today.

    For a leading appliance major, the Future Factory team worked closely with business stakeholders to strategize such possibilities and mark the roadmap for years to come.

  • Where fashion rules…


    The soft luggage industry is characterized by high fashion: innumerable variety, quick turnaround and low tooling costs.

    When the Future Factory team began working with India’s most prolific luggage brand, VIP; they started by an examination of what drives this

    While the industry can be seen akin to fashion, it was hard to meet the pace of sku introduction owing to the manufacturing process...

  • ...The team worked for years with the brand, internalizing the manufacturing process, Once that was achieved, design was fun. Over years of work, the brand saw dozens of ranges and introductions, many of which turned bestsellers in the industry. Creating advantage by design.

  • “India” proof...


    Designing for India often represents a unique set of challenges. Making designs India-proof takes insight, superior yet frugal engineering, and dependable performance.

    The large number of stakeholders, challenging tooling costs and vendor restrictions along with a demanding and varying operating environment...all represented a set of serious constraints where absolutely nothing could be taken for granted...

    Read more.

  • ...Sprint delivered on all fronts, (with a modular construction that allowed superior quality control, customizable exteriors for different oil companies) and spawned a family of variants in various sizes and configurations. Eventually winning the Golden Peacock Award for innovation and being introduced across 6 countries.

    True proof of our global delivery benchmarks was by L&T, India’s largest engineering giant, who approved and implemented the engineering delivery without a single request for change.

  • The ‘Cinderella’ story...


    Is the best way to describe the impact of our design intervention on product quality for MR systems range of industrial metal detectors.

    Using a slew of tricks and manufacturing processes, the once internally superior, but externally dowdy machines was given a facelift that had far reaching consequences on their business...

    Read more.

    Cind Pic

  • ...The team began by tearing down the products and rebuilding the product architecture, questioning everything. What parts were used, what process was engaged, what delivery parameters were benchmarked, etc.

    What followed was a re-engineering exercise, that followed the new proposed product architecture. Every individual component was reviewed and redesigned if needed. Simultaneously, effort was directed towards a revamp of processes currently followed...

    Read more.

  • ...In the span of little over year, internal construction & stability, inventory management, pricing and perceived quality, all took giant leap into the future taking MR’s revenue to an unprecedented height.

    Read more.

  • ...Future Factory was later engaged to work with Sivananda Electronics, the parent company of MR, where the team used their expertise to solve some critical mechanical design problems for high security access control devices.

  • 25% of the
    diabetics are
    yet insulin dispensers are designed for the pockets of the developed world.

    With a view towards creating affordable dispensers for developing countries, the Future Factory team attacked the problem afresh. The result was a patent that could revolutionarize the medical industry by manufacturing at 30% of the existing cost... and make quality healthcare affordable for most.

  • Taking
    'Made in India'


    Transasia Biomedicals, one of the leading players in biochemistry analyzers was looking at global ambitions...

    when it hired the team at Future Factory. Over a period of 3 years, the team worked extensively with the in-house R&D team to create a variety of designs for the export market...

    Read more.

  • ...The team worked closely with R&D to review the entire range of products for design application.

    Each product presented a unique application for design. But in all cases, design efforts worked to ensure that a global aesthetic and quality was visible and tangible.

    Read more.

  • ...From tiny table top machines, to large fully automated robotic devices, the team applied their technical skills and cross industry learning to create designs that leveraged local manufacturing and short run production to deliver global aesthetics & quality.

  • Till all hell
    breaks loose…


    ...operation theaters are like any other place of work. But like all mission critical products, when things start to go wrong,design is put to it’s ultimate test.

    Over the years, Future Factory’s team of designers have worked relentlessly with Hospitech, a home grown brand in the hospital equipment business. To use design to achieve a world class product.

    Right at the start, the team immersed itself in the context of use. Using ethnographic tools, industrial designers witnessed operations, and sat in emergency rooms. Through liaisons with doctors, hospital staff, and certification agencies, they immersed themselves in surgery...

    Read more.

  • ...The first product was an indigenous anti-hypoxiguard control. From design & engineering to testing and certification and finally production, the Future Factory team took responsibility for every stage of new product development.

    Ensuring we create increasingly better products & interfaces that are still standing when everything else breaks down.

  • moving Fast for

    With multiple stakeholders, a furious pace of work, and tight cost briefs, FMCG product development has singularly unique demands from product development.

    But FMCG’s large & reliable manufacturing networks fail to deliver flexible adaptive capabilities necessary to bring new products to market.

    Future Factory’s development ecosystem allows for highly iterative and adaptive capabilities before committing client investment in tooling. And also allows a single point of contact to implement the design strategy across the product, the packaging and the point of sale.

    Reducing risk and time to market. Fast

  • The message in the


    When a major consumer durable company decided to enter the bottled water segment,they knew the rules of the game would be different

    The packaged drinking water industry is all about distribution and price. Yet, the no 1 spot in India is fought for by the world’s biggest brands Pepsi and Coke.

    To manage initial investments and meet price as well as create a worthy brand, much was expected from design...

    Read more.

  • ...The Future Factory team worked on both the brand and product cost never losing sight of either.

    An impulse purchase at a POS dominated by major brands is a challenge for a new entrant. The industrial designers worked on integrating brand values into the bottle, selling the brand story at the point of sale. They also worked to create a visual & form that could be leveraged for distinctness and could be extended across the franchise.

    Meanwhile, engineers worked closely with the development team to match product cost to a fraction of a rupee, and yet ensure un- compromised quality.

    Making business successful using the lever of design.

  • Building brand
    salience at the point
    of sale


    Back in the year 2000, When Unilever approached the Future Factory team to design a toothbrush, the design expectations were limited...

    The Future Factory team began with a design research, during which industrial designers watched different consumers brush their teeth and talk about what caring for their teeth meant to them.

    After some deliberation, the team came to the conclusion that if at the point of sale, the toothbrush corroborated everything the ad promised, the brand would build it’s credibility...

    Read more.

  • ...The design team then began working on a series of concepts using different materials that interfaced with the basic product framework . The result was a load of options and possibilities whereby Pepsodent could build its product using modular components that promised different benefits.

    All the while ensuring that the price was maintained at that very critical and sensitive bill of material, upto a fraction of a rupee...

    Read more.

  • By providing end-to-end design services, the Future Factory team was able to deliver a single brand objective successfully through all product elements.

    The objective of providing brand salience successfully at the point of sale, was extended further to Pepsodent’s packaging efforts.

    In the year 2000, for the first time, the toothbrush was placed angular in the blister to showcase the bristles and use design as a storytelling tool.

    Working closely with the design team, Future Factory
    engineers ensured compliance through challenging supply chain handling to ensure this new product orientation would be delivered with quality and assurance, in its intended form.

  • Making paint relevant
    to consumers…


    For a home décor market that’s booming, it may seem surprising that Indian consumers have little preference for a brand of paint.

    Rooted in the traditional view of being a professional’s prerogative,paint branding has struggled to build a direct connection with the consumer. When Asian Paints approached Future Factory with a simple product brief, we realized it’s potential to build a meaningful relationship with customers.

    The result is a widely appreciated product that won the hearts of the consumers.

  • The business of


    While packaging design is a frequent investment for consumer businesses, most business-to business firms are new to the concept. When a large fishery export-house approached the Future Factory team, the solution was both refreshing and fun!

    When the design team began working on secondary packaging for Naik Seafoods, a review of the wide of offerings made a staggering list. Cataloging the products graphically at a low printing budget seemed like a real challenging task.

    The solution came in the form of a design concept that used stenciling to outline familiar shapes of crabs and lobsters. Making it possible to save photo-quality printing charges and yet visually catalog a wide range of product offerings.

    The packaging not only improved aesthetics and brand appeal but also delivered on supply chain efficiency though easily recognizable cartons.

  • Adding variety and
    distinctiveness by


    Swadeshi, a homegrown FMCG company was looking for quality design that could challenge multinational brands in a highly competitive market.

    The Future Factory team delivered a range of concepts whose form allowed for distinctiveness on a cluttered shelf. By ensuring quick turnaround on tooling and development, the team was able to manage operations and a timely launch.

  • Just 3 hours of
    running water…


    SmallStacket ...in a day can prove challenging for even the hardiest of families.

    STACKET is an innovation for the other 90% that face such hardships in their everyday life. Winner of the prestigious Red Dot Design Award and IDSA Design Award, and loved by consumers across the 24 cities it is sold in, STACKET helps store 48 litres of water in just one square foot of space.

    Making life better. Everyday.

  • The joy of toy packaging


    When the Future Factory design team began working on inflatable toy packaging, the first thing that came to mind was the association with fun, frivolity and bounce.

    The resulting concepts played graphics and color to enhance the fun and frivolity of such toys. But the biggest impact came from the change in structural packaging which formed material into interesting shapes for table-top and wall dispensing.

  • Design for delivery


    Successful retail design in India goes beyond a sound strategy and striking design.

    To address successful delivery of retail design in India; the designer must implement the design strategy considering effective engineering translation, limited capability, freight mishandling and other such eventualities.

    When we worked on a large and unwieldy size of dispenser for heavy consumer durables , the team created a modular and flexible system that combined innovative use of material with superior engineering. Weaving strategy and creativity with delivery, the team created a striking design built to tackle India.

  • Raising interest
    through POS


    SONY Music was looking for a “different” point of sale that could merchandise its range of CD’s.

    The team began with a review of the retail context and an understanding of what music shopping was all about.

    The resulting merchandising stand was in all ways unique.It’s unique form built on shopper’s curiosity, while the angular display added an interesting element drawing attention. Allowing SONY to use design to lead style in music.



Design & Development


Jashish Kambli is Executive Partner at Future Factory and is the voice of design and development at the firm.


Suraj Mali can be reached for Innovation and Development
Kunal Borkar can be reached for Product Development
Shatovisha Banerjee can be reached for Research and Strategy
Kenny Hong can be reached at the Singapore Studio

+65 93878277

Business & Media


Geetika SK is Managing Partner at Future Factory and oversees business & research.

+91 9821614844



Current Openings:
Lead : Industrial DesignApply Here
Lead : Design Research & Strategy Apply Here
Design Research & Strategy Apply Here
Industrial Design Apply Here
Design Engineer Apply Here
Electronics Engineer Apply Here

We are looking for talented people with the right attitude and capability. Please contact Matangi Balaji at careers@futurefactory.in for more details.

Reach Us



B - 601, The Qube, Near T2
Terminal International Airport,
Behind Taj Flight Kitchen, Marol,

Andheri East, Mumbai - 400059.
Tel: +91 22 49559797 /28594394 /28596358

Geetika : geetika@futurefactory.in
+91 9821614844


Suite 05 Unit #02-12/25, The Franklin
3 Science Park Drive, Science Park 1,
Singapore - 118223

Kenny : kenny@futurefactory.sg
Tel: +65 93878277

Geetika : geetika@futurefactory.sg
Tel: +65 87473174


AVK Arcade 2nd Floor,
#38,60 Feet Road, G Block,
Sahakar Nagar,
Bengaluru – 560 092

Nagaraj : nagaraj@futurefactory.in
+ 91 9880450505